"Pingshan Station," Shenzhen's first cross-regional urban promotion space spotlighting the distinctive features of Pingshan District, has been garnering significant attention since its opening on May 31. Located at the underground City Hub shopping plaza near the Gangxia North Metro Station in central Futian District, the space displays Pingshan's industries, livelihood, culture, sports, tourism and ecology through holding exhibitions and activities.

Maria Petrovskaia from Russia poses for a photo at "Pingshan Station." Photo by Wang Haolan

The space takes advantage of the bustling transport hub at Gangxia North Metro Station — where four Metro lines intersect, and visitors can conveniently take Metro Line 14 to Pingshan.

An automatic door at "Pingshan Station." Photo from Pingshan Media Center

At an entrance of "Pingshan Station," opposite to the China Phoenix Building on Shennan Boulevard, an automatic door doubles as a screen displaying futuristic sci-fi scenes. Walking through this door transports visitors into the space imbued with Pingshan’s innovations and achievements. Further inside, additional screens and brochures highlight Pingshan’s unique advantages, progressive industries, favorable business and entrepreneurship environment, living and working environment, as well as achievements in various sectors, providing a glimpse into Pingshan’s thriving development and potential.

Another entrance within the underground City Hub shopping center features a screen showcasing the iconic waterfalls of Maluan Mountain in Pingshan. An expansive interactive wall displays a map pinpointing significant landmarks and scenic spots in Pingshan. Visitors are encouraged to interact with the map by touching it to illuminate the landmarks. Another map leads visitors through Pingshan’s network of nature trails, spanning mountains, forests, and parks. Visitors can immerse themselves in the diverse and vibrant facets of Pingshan, while enjoying beverages and light meals, and shopping for cultural and creative products.

This innovative space not only presents Pingshan’s urban charm to visitors from all over the city but also offers a promotional platform for businesses, encouraging citizens and tourists to explore Pingshan. Rooms of various sizes and functions enable the space to host a wide range of activities, such as product launches, brand exhibitions, project presentations, sales events, marketing initiatives, business meetings, salons, and conferences. These offerings empower enterprises to bolster their brand visibility and enhance their market competitiveness.

Cultural and creative products are on sale at "Pingshan Station." Achievements in Pingshan are featured at "Pingshan Station."

In the past a few months, diverse events have been held at "Pingshan Station," including cutting-edge product releases from high-tech companies, industry salons, global marketing training for enterprises, job fairs, concerts and more. The space has become a vital link between downtown Shenzhen and Pingshan, gaining immense popularity across various social media platforms.

Visitors touch the interactive travel map at "Pingshan Station." Photos by Cao Zhen unless otherwise stated

Looking ahead, “Pingshan Station” plans to host more events. These outreach efforts aim to demonstrate that Pingshan is more than just a hub for high-tech industries represented by companies such as BYD, SMIC, and Honor. It is also a picturesque area teeming with a variety of engaging events, inviting both locals and tourists to explore Pingshan and consider investment in this vibrant district.