The German delegation members pose for a photo at ROE Visual in Pingshan District. Photos from Investment Promotion and Service Bureau of Pingshan District and Commerce Bureau of Pingshan District

A delegation led by the Asia-Europe Alliance visited Pingshan District on March 18, holding discussions with local companies on industry cooperation, market expansion, and innovation collaboration. 

The delegation included representatives from German enterprises covering industrial services, logistics and transportation, management consulting, and other fields. The visit also facilitated networking with local firms, including ROE Visual, Cowarobot, Hamedata, and KKmold, as they seek to go global and connect with overseas resources.

This year, Pingshan District has deepened its exchanges and cooperation with Europe. During a business delegation visit from Ingolstadt (Germany) to Shenzhen Technology University, Pingshan representatives discussed potential collaboration with organizations and companies such as Cyclo Tech, Eenuee, and Oramach, focusing on sectors including intelligent manufacturing, new energy, and technological innovation.

The German delegation members exchange ideas with representatives from local companies in Pingshan District.

On Jan. 30, a business delegation organized by the China-Italy Chamber of Commerce visited Pingshan. The program included a tour of the BYD History Museum and the BYD-Toyota Exhibition Hall, followed by a symposium at Vinci Cultura, where discussions centered on technology collaboration and market expansion.

In 2025, Pingshan sent more than 30 investment missions to countries including Finland, Türkiye, Australia, and New Zealand, and hosted over 30 promotional events. These efforts focused on leading and innovative firms, helping promote high-quality projects involving Volcano Engine and Fosun Pharma.

Pingshan is currently drafting policies to promote high-quality growth in foreign trade and investment. The measures will support stability and quality in foreign investment, strengthen premium service trade, help enterprises expand brand influence, develop cross-border e-commerce parks and a bonded economy, and improve customs clearance and certification conditions.

The goal is to help companies expand into international markets, optimize the foreign investment environment, and enhance cross-border trade facilitation.

The German delegation members pose for a photo at BYD in Pingshan District.

In recent years, Pingshan’s openness and strong growth potential have drawn increasing interest from foreign-invested enterprises and international markets. In 2025, the district added 135 newly established foreign-invested enterprises, a 58.8% year-on-year increase.

Today, Pingshan is home to approximately 1,100 foreign-invested enterprises. Companies including Sanofi Pasteur, Murata Technology, Omron Electronics, and Faurecia have established operations in the district. By leveraging the Shenzhen Pingshan Comprehensive Bonded Zone, Pingshan continues to attract key players from global high-growth industries.