Statistics show that average daily tourism revenue in Pingshan District during the New Year holiday (Jan. 1-3) rose 23% year-on-year, driven by a slate of cultural and tourism activities, lively sports events, and strong shopping promotions.

The centuries-old Hakka compound Xinqiao Ancestral Residence came alive with traditional qilin and waist-drum performances, Hanfu parades, and drone shows, revitalizing local heritage and boosting consumption. “Taking my child to experience Hakka intangible cultural heritage crafts and buying salt-baked chicken and Hakka New Year cakes at the market made this New Year celebration feel especially festive!” said Ms. Chen, a resident who participated in the Intangible Cultural Heritage Week at Xinqiao.

The centuries-old Hakka compound Xinqiao Ancestral Residence in Pingshan District.

Visitors attend New Year activities at Xinqiao Ancestral Residence.

Cultural venues also drew large crowds. At Pingshan Theater, the comedy “Revizor” achieved more than 70% seat occupancy, and many audience members dined and shopped in nearby commercial areas afterward. At the Shenzhen Pingshan Changshou Dramaville, shadow-puppetry performances by national intangible cultural heritage inheritor Wei Jinquan attracted families, who tried making puppets and experienced the craft firsthand.

Other cultural sites, including Pingshan Library, Pingshan Art Museum, Pingshan Exhibition Gallery, and Pingshan Cultural House, were similarly busy. The Pingshan Cultural House hosted a New Year concert, while exhibitions such as “Wang Huangsheng: Foam Park” and the immersive “Van Gogh’s Flowers” became popular destinations, promoting positive interaction between exhibition attendance and local spending.

Sports events also supported the local economy. The Shenzhen Subdistrict Soccer Super League featured a friendly match, and Pingshan Soccer Park hosted youth games, driving customer traffic to nearby shops and restaurants.

A New Year concert at Pingshan Cultural House.

Shaanxi Huaxian shadow puppets on display at Shenzhen Pingshan Changshou Dramaville.

A glance at the “Van Gogh’s Flowers” exhibition at Pingshan Exhibition Gallery.

Major shopping centers staged a variety of promotions and performances. Newly opened Jia Yang Li shopping mall presented Yingge dance shows and special discounts, generating rapid growth in foot traffic. Rainbow Department Store’s Longping branch offered sea lion shows and children’s street-dance competitions, while a bonfire music festival at Yuelin Space provided additional entertainment options.

Promotional campaigns such as spend-to-win offers, points redemption, and discounts on clothing and dining effectively stimulated consumer enthusiasm. Foot traffic in Pingshan’s commercial complexes during the holiday rose 75.17% year-on-year, and revenue increased 44.46%.

More activities are planned for the upcoming Spring Festival and Lantern Festival, with quality services and discounts aimed at sustaining momentum and ensuring residents enjoy the holiday season.