Visitors at the Pingshan Pavilion of the 21st ICIF at Hall 11 of the Shenzhen World Exhibition and Convention Center on May 22. Photos by Cao Zhen unless otherwise stated

At the main venue of the 21st China (Shenzhen) International Cultural Industries Fair (ICIF), which is being held through May 26 at the Shenzhen World Exhibition and Convention Center in Bao’an District, a distinctive green “box” is attracting considerable attention.

This is the Pingshan Pavilion, located in Hall 11 and designed as an “artistic box” that showcases boundless creativity and vibrancy of Pingshan District. The pavilion displays Pingshan’s achievements in culture, technology and sports, as well as its natural beauty. The district is developing into a hub for arts and culture, an urban outdoor sports destination, a futuristic place for technological exploration, a venue for thrilling sporting events, and a dynamic location for trendy experiences.

Posters of past and upcoming performances in Pingshan are on display. 

A highlight at the fair was the signing of the Memorandum of Friendly Exchange and Cooperation between Pingshan District and Italy’s Municipio VIII of Rome on May 22, establishing collaborative ties in economic, cultural, healthcare, and sports sectors. 

Throughout the fair, a variety of cultural and tourism projects related to Maluan Mountain, high-quality hotels, the Shenzhen Natural History Museum, Dawan Ancestral Residence Cultural Block, Pingshan Sports Park, and more are being presented to attract further investment in Pingshan. 

The Pingshan Pavilion features over 200 products from 20 companies, including Longma Studio, Vinci Cultura, Poly Theater, Comix Group, and Heli-Eastern. Posters of past and upcoming performances at the Pingshan Theater and Shenzhen Pingshan Changshou Dramaville create a vivid theatrical atmosphere within the pavilion. 

A kylin dance performance enhanced with AI motion capture technology brings the traditional Pingshan kylin dance into the digital world, revitalizing this Hakka intangible cultural heritage. The pavilion also collaborates with leading appraisal organizations to support artists in developing cultural and creative products, digital collectibles, and cross-brand collaborations. 

Cultural and creative products are on display at the Pingshan Pavilion.

This year, the Pingshan Culture Center — an integrated complex housing Pingshan Theater, Pingshan Art Museum, Pingshan Library, Pingshan Exhibition Gallery, and Pingshan Book City, along with a cinema, cafes and restaurants — has been selected as an ICIF subvenue.

Featured events include the “Splendors of the Sun and Moon” exhibition at the Pingshan Exhibition Gallery, Leonid Tishkov’s “Write Me to the Moon” project displayed in the public square, and special discounts at various shops.

A poster shows events at the Pingshan Cultural Center.

ICIF main venue: Shenzhen World Exhibition and Convention Center, 1 Zhancheng Road, Bao’an District (宝安区展城路1号深圳国际会展中心)

Metro: Line 12 or 20 to Shenzhen World Station (国展站) for Halls 9-12 and South Lobby; Shenzhen World North Station (国展北站) for Halls 13-16 and North Lobby

ICIF Pingshan Culture Center subvenue: Pingshan Culture Center, Huide Road, Pingshan District (坪山区汇德路坪山文化聚落)

Metro: Line 14 to Pingshan Center Station (坪山中心站), Exit D2

SkyShuttle: Line 1 to Culture Center Station (文化聚落站), Exit A