GOLDLAND

Yao Xiang

2018-07-23

  Yao Xiang, general manager of Goldland Electronics (Shenzhen) Co. Ltd., worked with northern China branches of Matsunichi Group, the Hong Kong-listed parent company of Goldland, for more than 10 years before joining Goldland Electronics (Shenzhen) in 2005. His frankness and hospitality reveal his northern China roots.

  

  Photography: Sun Yuchen

  Q: You came to Pingshan in 2005. What was Pingshan like at the time?

  A: There were few people in Pingshan at the time. Our staff dared not go out at night, because some streets were dark. But now I feel that Pingshan has become a safe and clean place. Our company has grown, too --- there were fewer than 300 people in the factory in 2005, but now there are more than 4,000 people.

  Q: What changes have you seen in Pingshan since it became a new district?

  A: We feel that the district has become more prosperous and government services have greatly improved in recent years. For example, there was an unsafe slope on the road in front of our factory, which made navigating the road difficult for our employees. After we made a suggestion to the government, bumpers were built on the road instead. Government support is very important to an enterprise's development. We feel that we are getting great support from the local government and the customs.

  Q: How is the company doing?

  A: We have been seeing more than 10 percent growth annually. Most of our clients are in Europe and America, with our products sold at major supermarkets and retail stores such as Wal-Mart. We have built the second phase of the factory and are decorating an 11-story R&D building. We have introduced new equipment from Germany that is expected to increase the production speed by 1.5-2 times.

  Q: What's the company's development plan?

  A: We are eyeing more development in the electronics area. The company has hired a management team from Hong Kong that has settled into the second phase of the factory. In the future, the company will invest US$15 million to upgrade its equipment annually and begin to tap into domestic markets.

  Q: How do you feel about the future of Pingshan?

  A: Pingshan's future will be great! We can see this from the improving infrastructure, reduced traffic jams, and other changes under way in Pignshan. We are moving our research team to Pingshan when our new R&D office building is ready in June.

  Q: What's your suggestion for Pingshan?

  A: There are many migrant young workers in Pingshan who are in need of free sports and recreation venues during their spare time. I hope that Pingshan's government could build more free sports venues for them. Also I hope that Pingshan will have more kindergartens and schools, to attract more talented people.